Aston Martin Car

Aston Martin Lagonda Concept

Marek Reichman, Aston Martin's director of design, describes the Lagonda Concept's design language as "a fusion of fluid shapes mixed with hard, constructed lines. This organic, emotional approach eschews upright surfaces in favor of broad, flowing bodywork around the spacious passenger cabin."

Aston Martin and Lagonda CEO, Dr. Ulrich Bez, explains that Lagonda "will create a new kind of customer relationship, instilling the spirit of travel, adventure and style into a single, formidable package. An Aston Martin demands to be driven; a Lagonda demands a destination."